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Page Contents
Influence: The Psychology of Persuasion PDF
Book Details
| Book Title | Influence: The Psychology of Persuasion |
| Language | English |
| Author | Robert Cialdini |
| Genres | Self Help, Personal Development, Business |
| Publisher | Harper Business |
| Publication Date | 26 December 2006 |
| ISBN-10 | 006124189X |
| ISBN-13 | 978-0061241895 |
| Total Page | 279 Pages |
About Book
“Influence: The Psychology of Persuasion PDF” is a book written by Robert Cialdini, first published in 1984. It is a classic text on the psychology of persuasion and has sold millions of copies worldwide. The book discusses the six universal principles of persuasion, which are:
- Reciprocity: We feel obligated to give back to others when they do something for us.
- Commitment and consistency: We have the desire to be consistent with our previous actions and decisions.
- Social proof: We look to others for guidance on how to behave in a given situation.
- Liking: We are more likely to be persuaded by people we like.
- Authority: We are more likely to follow the advice of experts and authority figures.
- Scarcity: We want things more when they are rare or in short supply.
Cialdini uses examples and research from a variety of fields, including psychology, marketing, and sociology, to illustrate how these principles work and how they can be used ethically or unethically to influence others. The book is widely regarded as a must-read for anyone interested in persuasion and influence.
The book is a classic in the field of psychology and has been widely read and referenced by people from a variety of backgrounds.
“Influence: The Psychology of Persuasion” is a great resource for anyone interested in understanding how persuasion works and how to use it effectively. It covers a range of topics related to persuasion, including how to influence people’s attitudes and behaviors, how to recognize and resist manipulation, and how to use social influence to your advantage.
The book is aimed at a general audience and is written in an engaging and accessible style, making it a great resource for anyone looking to learn more about the psychology of persuasion. It’s particularly useful for business professionals, marketers, and salespeople who are looking to better understand how to influence and persuade others, but it’s also relevant for anyone interested in psychology or human behavior more generally.
Overall, “Influence: The Psychology of Persuasion PDF Book” is a valuable resource for anyone looking to better understand how persuasion works and how to use it effectively. It’s a great book for anyone interested in psychology, business, or human behavior.
Here are some more details about “Influence: The Psychology of Persuasion”:
- In the book, Cialdini explains the psychological mechanisms behind each of the six principles of persuasion and gives examples of how they have been used in real-world situations.
- He also discusses the ethical considerations of using these principles and stresses the importance of being transparent and honest in persuasion efforts.
- One of the key ideas in the book is the concept of “weapons of influence,” which refers to the various tactics that people use to influence others. These tactics include things like flattery, commitment and consistency, and scarcity, among others.
- In addition to discussing these principles and tactics, Cialdini also provides practical advice on how to resist persuasion attempts and how to use these principles ethically in your own endeavors.
- The book has been well-received by critics and readers alike and is considered a classic in the field of persuasion and influence. It has been translated into over 31 languages and has sold millions of copies worldwide.
About Author
Robert Cialdini is an American social psychologist and marketing researcher. He is best known for his work on the psychology of persuasion and influence, which he has studied for over 30 years. Cialdini is currently the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Cialdini received his bachelor’s degree in psychology from the University of Wisconsin and his Ph.D. in social psychology from the University of North Carolina. After completing his education, he went on to work in marketing research and consulting and eventually became interested in the ways that people are influenced by others.
In 1984, Cialdini published “Influence: The Psychology of Persuasion PDF book,” which became a classic in the field of persuasion and influence. He has since written several other books on the topic, including “Yes!: 50 Scientifically Proven Ways to Be Persuasive” and “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” Cialdini’s work has been featured in numerous media outlets and he is frequently invited to speak on the topic of persuasion and influence around the world.
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