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Page Contents
Crossing The Chasm PDF Download
Book Details
| Book Title | Crossing The Chasm |
| Author | Geoffrey Moore |
| Language | English |
| Genres | Business, Nonfiction |
| Publisher | Harper Collins |
| ISBN | 978-0-06-229298-8 |
| Total Page | 279 Pages |
About Book
“Crossing the Chasm PDF Book by Geoffrey Moore” is a well-known book focusing on companies’ challenges while introducing new technologies or products. The author explains that there is a difference between early adopters of a product and the larger mainstream audience, early adopters are people who like to try new things even if they aren’t perfect, whereas the mainstream market is more cautious and only wants to use useful products that are proven to work.
The book offers practical advice on how to “cross the chasm” and achieve widespread market acceptance. By building a powerful presence in one specific area, companies can create momentum and then expand to other large markets. “Crossing the Chasm PDF book” is valuable for anyone looking to understand how to successfully select a market for new products, especially in the technology industry.
Crossing The Chasm PDF Download
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