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Shoe Dog PDF: A Memoir by the Creator of NIKE
Book Details
| Book Title | Shoe Dog: A Memoir by the Creator of NIKE |
| Author | Phil Knight |
| Language | English |
| Publisher | Scribner |
| Publication Date | 1 May 2018 |
| Genres | Business |
| ISBN-10 | 1501135929 |
| ISBN-13 | 1501135929 |
| Total Page | 400 Pages |
About Book
Shoe Dog PDF is a memoir by Phil Knight, the co-founder and former CEO of Nike, Inc. The book details the history of Nike from its humble beginnings as a small startup in the 1960s to its evolution into one of the world’s most iconic and successful brands.
In the book, Knight shares his journey as an entrepreneur and the challenges he faced while building Nike. He discusses the early struggles of the company, including financial difficulties and the need to constantly innovate in order to stay ahead of competitors. Knight also touches on the pivotal moments in Nike’s history, such as the decision to sign Michael Jordan as a spokesperson and the creation of the “Just Do It” slogan.
Knight emphasizes the importance of perseverance and hard work in achieving success. He also reflects on the lessons he learned as a leader, such as the importance of hiring the right people and the value of corporate culture.
One of the key themes of the book is Knight’s belief in the power of storytelling and the role it played in Nike’s success. According to Knight, Nike’s marketing campaigns, which often featured emotional and inspiring stories, were crucial in helping the company connect with consumers and differentiate itself from other brands.
The ups and downs of building Nike, Knight also shares his personal struggles and reflections on life. He writes about the difficulties of balancing work and family, as well as the impact that Nike’s rapid growth had on his relationships and sense of purpose.
Throughout the book, Knight reflects on the lessons he learned along the way and the people who influenced him, including his parents, mentors, and colleagues. He also discusses his relationship with his co-founder, Bill Bowerman, and Bowerman’s innovative approach to shoe design played a role in Nike’s early success.
Shoe Dog PDF book also touches on the legal battles and controversies that Nike faced over the years, including issues related to labour practices and the use of child labour. Knight addresses these challenges head-on, explaining how the company worked to address and resolve these issues.
Shoe Dog is also a testament to the power of creativity and innovation. Knight writes about the importance of constantly pushing boundaries and taking risks, even when it means stepping outside of one’s comfort zone.
Overall, Shoe Dog PDF Book is an engaging and thought-provoking read that offers valuable insights for anyone interested in entrepreneurship, business, and personal growth. It is a must-read for anyone who is passionate about making a difference and building something great.
About Phil Knight
Phil Knight is the co-founder and former CEO of Nike, Inc. He was born in Portland, Oregon in 1938 and grew up in a middle-class family. Knight attended the University of Oregon, where he earned a degree in business administration.
After college, Knight worked for several different companies before deciding to start his own business. In 1964, he co-founded Blue Ribbon Sports, a small distributor of Japanese running shoes, which later became Nike, Inc.
Knight served as Nike’s CEO until 2004 when he stepped down and became board chairman. He remained with the company until 2016 when he retired as chairman.
In addition to his work at Nike, Knight is also known for his philanthropy and support of education. He and his wife, Penny, have donated millions of dollars to various charitable causes, including the University of Oregon and Stanford University.
Shoe Dog Book PDF is Knight’s memoir, in which he shares his personal journey as an entrepreneur and the story of Nike’s rise to fame. The book was published in 2016 and has been widely praised for its honesty, insight, and inspiration.
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