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Page Contents
Made To Stick PDF
Book Details
| Book Title | Made to Stick: Why Some Ideas Survive and Others Die |
| Author | Chip Heath and Dan Heath |
| Language | English |
| Publisher | Random House |
| Publication Date | 2 January 2007 |
| Genres | Business |
| ISBN-10 | 1400064287 |
| ISBN-13 | 978-1400064281 |
| Total Page | 225 Pages |
About Book
Made to Stick PDF Book: Why Some Ideas Survive and Others Die” is a business and self-help book written by Chip Heath and Dan Heath. The book was published in 2007 and has since become a bestseller, with over 1 million copies sold worldwide.
In this book, the Heath brothers explore the factors that make ideas “sticky,” meaning that they are memorable, effective, and easy to understand and communicate. They identify six principles that are common to ideas that are made to stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The authors provide examples of ideas that have used these principles effectively and offer practical advice for how to apply them to your own ideas.
“Made to Stick PDF Book” is aimed at a general audience and is written in an engaging and accessible style. It’s a great resource for anyone looking to learn more about how to make their ideas more effective and memorable, whether they’re in business, marketing, or any other field.
There are several reasons why you might want to read “Made to Stick: Why Some Ideas Survive and Others Die”:
- To learn how to make your ideas more effective: “Made to Stick” is a comprehensive and well-researched guide to the factors that make ideas “sticky,” meaning that they are memorable, effective, and easy to understand and communicate. It offers practical advice for how to apply these principles to your own ideas, whether you’re in business, marketing, or any other field.
- To gain practical advice for communicating and persuading others: “Made to Stick” offers a range of practical tips and strategies for making your ideas more persuasive and effective. Whether you’re trying to sell a product, pitch an idea, or simply get your message across, this book has something to offer.
- To be inspired: The book is full of examples of ideas that have used the principles of stickiness effectively and has been widely praised for its insights and inspiration. If you’re looking for ideas and inspiration for making your own ideas more effective, “Made to Stick” is a great resource.
- To learn from experts: The authors of “Made to Stick,” Chip Heath and Dan Heath, are experts on the topics of business and communication, and have conducted extensive research and analysis on the factors that make ideas stick.
Overall, Made to Stick Book PDF is a thought-provoking and informative read that offers valuable insights into the factors that make ideas stick. It’s a great resource for anyone looking to improve their ability to communicate and persuade others.
About Author
Chip Heath and Dan Heath are the authors of “Made to Stick PDF: Why Some Ideas Survive and Others Die.”
Chip Heath is a professor of organizational behavior at the Stanford Graduate School of Business and has written several books on business and leadership, including “Made to Stick” and “Decisive: How to Make Better Choices in Life and Work.”
Dan Heath is a senior fellow at Duke University’s CASE center, where he works on issues related to social innovation and change. He has co-authored several books with Chip Heath, including “Made to Stick” and “Switch: How to Change Things When Change Is Hard.” He is known for his work on the topics of behavior change and social influence.
Together, Chip and Dan Heath have written several best-selling books on business and leadership, and their work has been widely read and cited. “Made to Stick” is one of their most well-known and successful books, and has been widely praised for its insights and practical advice.
Book Different Editions
It is always good to go with these book editions in order to support their author and publishers.
These are the links to all the available editions of these books on amazon
| Book Different Editions | Amazon Link |
| Paperback Editions | Check Here |
| Hardcover Editions | Check Here |
| Kindle Edition | Check Here |
| Audiobook Edition | Free with audible trial |
Made To Stick PDF Book By Chip Heath and Dan Heath
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